Travel Flash Report

TRAVEL FLASH - September 11, 2025

Breaking: Joby and Uber Announce Integration of Blade’s Air Mobility Service, Paving Way for Urban Air Taxi Bookings

TOP 3 STORIES:
1. Joby Aviation will integrate Blade’s air mobility service into the Uber app, enabling users to book electric air taxi flights as soon as 2026. This move accelerates the rollout of eVTOL (electric vertical takeoff and landing) aircraft in major urban markets, offering travel professionals and frequent flyers a glimpse into the future of seamless, zero-emission city transfers[5].

2. Southwest Airlines launches new flights to Sonoma County’s STS Airport, expanding its West Coast network. The added routes provide more direct options for both leisure and business travelers, increasing competition and potentially lowering fares in the region[2].

3. Air Wisconsin withdraws from its Essential Air Service contract for Mid-Ohio Valley Regional Airport after being sold and laying off over 240 workers. The sudden exit disrupts local connectivity and highlights ongoing volatility in regional air service, prompting travel managers to monitor alternate carrier arrangements for small-market clients[3].

Flash Insight: Urban air mobility is rapidly transitioning from concept to reality, with major players like Joby and Uber driving integration that will reshape city-to-airport transfers and short-haul travel. Airline network adjustments and regional carrier instability underscore the need for agile planning in both corporate and leisure segments. As technology and policy evolve, travel professionals should anticipate new service models and shifting access in both major hubs and underserved markets.

Sources:
[1] https://www.faa.gov/newsroom/statements/accident_incidents
[2] https://aviationa2z.com/index.php/2025/09/11/southwest-airlines-launching-new-flights-to-sts-airport/
[3] https://www.mariettatimes.com/news/local-news/2025/09/skywest-makes-statement-on-local-air-service-as-stopgap-efforts-continue/
[5] https://www.aerotime.aero/articles/joby-to-integrate-blades-air-mobility-service-into-uber-app