Travel Flash Report

TRAVEL FLASH - June 29, 2025

U.S. Tourism Faces Significant Decline: WTTC Forecasts $12.5B Loss in 2025

TOP 3 STORIES:
1. U.S. Tourism Revenue to Plummet: $12.5B Loss Predicted - The World Travel & Tourism Council (WTTC) forecasts that the U.S. will lose $12.5 billion in tourism revenue in 2025, with visitor spending estimated to fall under $169 billion by year’s end. This decline represents a seven percent drop in visitor spending year-over-year and a 22 percent drop since tourism reached its peak in the U.S. in 2019[2].
2. New Travel Advisories Issued: Safety Concerns Abroad - The U.S. State Department has issued two new travel warnings this June, including an updated advisory for the Dominican Republic with a new warning about crime, and a worldwide travel alert following U.S. attacks on Iran’s nuclear sites. These advisories caution travelers to remain cautious as they travel abroad this year[1].
3. Summer Travel Intentions Surge in Canada, but U.S.-Bound Travel Collapses - A recent Leger study indicates that summer travel intentions are strong in Canada, but interest in U.S.-bound travel is collapsing due to anti-Trump sentiment. This presents an opportunity for Canadian tourism companies to promote local experiences and attract domestic travelers[4].

Flash Insight: The travel industry is facing significant challenges, from declining U.S. tourism revenue to shifting travel intentions among Canadians. These trends highlight the need for adaptable strategies in destination marketing and safety protocols. As the industry navigates these changes, it is crucial for travel professionals to stay informed about global events and adjust their offerings accordingly to meet evolving traveler needs.

Sources
- [1] https://www.travelpulse.com/news/destinations/new-travel-advisories-tourist-taxes-and-more-junes-top-destination-news
• [2] https://www.paxnews.com/news/buzz/us-track-lose-12b-tourism-revenue-2025-wttc
• [4] https://www.paxnews.com/news/buzz/summer-travel-intention-surging-among-canadians-us-backlash-real-says-poll